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YCN STUDENT AWARD 2018 | COMMENDATION AWARD WINNER
BRIEF | YCN Student award brief for Wytchwood brewery. Goal to reposition the Hobgoblin Ale brand, enhancing the consumer reach, in an increasingly competitive market and proposing a 3-5 year marketing strategy to drive this forward. Using the consumer to create their own narrative for the brand through interactive elements, I focused on brand loyalty & the customer journey.
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