YCN STUDENT AWARD 2018  | COMMENDATION AWARD WINNER

BRIEF | YCN Student award brief for Wytchwood brewery. Goal to reposition the Hobgoblin Ale brand, enhancing the consumer reach, in an increasingly competitive market and proposing a 3-5 year marketing strategy to drive this forward. Using the consumer to create their own  narrative for the brand through interactive elements, I focused on brand loyalty & the customer journey.